The invention of Novorossiya is a sign of Russia’s domestic system of information manipulation going global, says Peter Pomerantsev. Today’s Russia has been shaped by political technologists—the viziers of the system who, like so many post-modern Prosperos, conjure up puppet political parties and the simulacra of civic movements to keep the nation distracted as Putin’s clique consolidates power, he writes for The Atlantic:
Nobody who lives in that part of the world today ever thought of themselves as living in Novorossiya and bearing allegiance to it—at least until several months ago. Now, Novorossiya is being imagined into being: Russian media are showing maps of its ‘geography,’ while Kremlin-backed politicians are writing its ‘history’ into school textbooks. There’s a flag and even a news agency (in English and Russian). There are several Twitterfeeds. It’s like something out of a Borges story—except for the very real casualties of the war conducted in its name.
“I remember creating the idea of the ‘Putin majority’ and hey, presto, it appeared in real life,” Gleb Pavlovsky, a political technologist who worked on Putin’s election campaigns but has since left the Kremlin, told me recently. “Or the idea that ‘there is no alternative to Putin.’ We invented that. And suddenly there really was no alternative.”
Peter Pomerantsev is a TV producer based in London. He is the author of a forthcoming study on Russia’s weaponization of information, culture, and money, and a forthcoming book, Nothing Is True and Everything Is Possible, about working inside Vladimir Putin’s postmodern dictatorship.